The Internet is migrating to a new addressing protocol offering an inexhaustible supply of addresses. But in the transition from IPv4 to IPv6, there’s plenty of detail to address for all participants in the Internet ecosystem. Get a rich perspective on this protocol from a key player.

The movement to a new Internet addressing scheme portends significant changes for web content providers, device manufacturers, network operators and consumers. Find out what’s in store and how your business will be affected as experts from the cable, content, consumer electronics and retail sectors compare notes and exchange ideas. Discovery points:

• Consumer education approaches
• Cable industry strategies for the IPv6 transition
• Device compatibility and interoperability

On June 8, major website providers engaged in a global test of IPv6 by enabling the new addressing protocol from their platforms for a 24-hour period. This first significant test provides key data and lessons the world Internet community will study in anticipation of global IPv6 adoption. Find out what happened, how it worked, and what was learned as cable industry experts and a representative of the Internet Society share key findings and perspectives. Discovery points:

• Potential trouble spots…and what can be done to avoid them
• Implications for consumers, devices and home networks
• Key lessons for network operators and content providers

Convention Co-Chairs Welcome

City Welcome & Keynote

State of the Industry

Panel:
Disruption Central: A Roadmap for Reward in a Shifting Marketplace
Old businesses are being disrupted, new models are being tested and consumers are flooded with options in this exploding media and telecommunications marketplace. As companies continue to grow and evolve and new entrants continue to emerge, how will tomorrow’s business landscape look? Today’s leading business executives will discuss how their companies are approaching this exciting but often confusing marketplace, and their perspective on tomorrow and beyond.

As Chief of Staff for the National Telecommunications & Information Administration, our speaker oversees key elements of the National Broadband Plan. Here at the IPv6 Summit, he will offer a keynote address describing the outlook for the IPv6 transition and the U.S. government’s role in it.

Summit sign-up and ticket purchase required.

A new Congress means a new set of priorities and issues affecting cable and telecommunications, and already there has been a flurry of action on critical issues in both the U.S. Senate and U.S. House. Hear from staff members from the House Committee on Energy & Commerce and the Senate Committee on Commerce, Science and Transportation as they discuss current and upcoming policy matters. Discovery points:

• Broadband deployment and access policies
• Legislative agendas with impact for telecom providers

RSVP required to erothenberger@ncta.com.

Host: Jimmy Schaeffler, Chairman & CSO, The Carmel Group

Guests:

“@Twitter Gives New Power to Voice of Customer”
Yuval Brisker, President & CEO, TOA Technologies

“Harnessing Social Media for Political Campaigns”
Stephen Geer, VP for New Media, OMP
Michael Turk, Partner, CRAFT | Media/Digital

“Click to Text: Groupon Deal of the Day”
Ralph Nieves, VP Marketing & Business Development, icueTV

Host: Stewart Schley, Senior Director, Industry Intelligence, One Touch Intelligence

Guests:

“Cable WiFi: Broadband to Go”
Leo Cloutier, SVP, Strategy and Business Development, Bright House Networks
Kevin Curran, Senior Vice President of Wireless Product Development, Cablevision Systems Corporation
Bernard Herscovich, President & CEO, BelAir Networks

“Advancements in In-home Digital Cable”
John Trierweiler, EVP, Product Management, Cablevision Systems Corporation

“XFINITY™ TV App”
Tom Blaxland, Senior Director, Product Management, Comcast Interactive Media

Authors present, describe and explain new tools for supporting intelligent program navigation, from social media drivers to new metadata identifiers. Discovery points:

• Merchandising for multi-screen delivery
• Social networking applications for cable
• Centralized platform for advanced navigation to companion devices

Produced in partnership with CTAM.

Introducing new products, inspiring loyalty, influencing behavior, delivering viewers and engagement. It’s all in a day’s work for top cable and content marketing executives as they bring new products, content and services to the consumer forefront. Find out how some of the best in the business manage their craft as Chief Marketing Officers from leading cable entertainment companies share ideas and perspectives on marketing in the modern era. Discovery points:

• Strategies for achieving and sustaining brand identity in a fragmented media age
• Producing loyal customers and viewers.
• Managing a multiplicity of consumer marketing channels and media

Produced in partnership with CAB and NCC Media.

As candidates and causes zero in on voter blocs and aim to move the needle on campaigns, cable is cementing its standing as a favored medium. Here, cable industry executives share thoughts and observations about how cable can further elevate its share of political ad spending. Discovery points:

• Inventory management tips and techniques
• Research applications for political advertising
• Understanding campaign and candidate timelines and deadlines

Even as On Demand delivery and IP video platforms proliferate, the linear television network model is enduring and thriving. Listen in as executives from networks both new and familiar describe the business strategies and economic principles that continue to make cable networks among the most valuable of media assets today. Discovery points:

• Harmonizing linear TV with On Demand opportunities
• Super-serving audiences through targeted programming
• Establishing and preserving unique brand identity

Hear first-hand about the prospects for policy change involving intellectual property protection, data retention and mergers as staff members from the Senate Committee on the Judiciary and the U.S. House of Representatives Committee on the Judiciary discuss committee activities, agendas and approaches. Discovery points:

• Viewpoints surrounding high-profile telecom mergers
• Intellectual property protection and online infringement

CIO.IT Track sponsored by Accenture

Today’s cable IT systems are melding and merging, as back-office applications come together and common platforms emerge to serve a variety of business functions – from engineering to fulfillment to product development. How are cable industry companies working to create “smart” convergence that effectively unites the intelligence of all our business units? And what does the future hold for demands and requirements of cable and network operations support? Find out as a panel of leading cable and telecommunication IT experts offers rich and current perspective into IT’s new convergence. Discovery points:

• How entertainment company systems are supporting content migration to online and “TV Everywhere”-type services
• Needs and infrastructure requirements for interactive television applications, including advertising
• What businesses are doing to staff and manage converging systems

The Converged Multiservice Access Program represents a sweeping effort to reduce physical footprints associated with critical cable headend technology. Here, authors describe key development objectives involved in the quest for a less crowded and more efficient headend. Discovery points:

• The DOCSIS-to-CMAP evolution
• New converged access architectures for cable services
• Integrated optics

Produced in partnership with CAB.

Advertising group presidents from leading cable companies offer a waterfront perspective on the economic, marketplace and sales dynamics of cable advertising as the category enjoys a growth resurgence. Discovery points:

• Local, regional and national spot performance and prognosis
• Category drivers and influences
• Influence of new technologies and platforms on traditional spot advertising

From competitive position to growth prognostication, the key economic drivers for the cable industry are examined and analyzed by leading securities analysts who describe the outlook for the industry and the enduring appeal of cable industry investment. Discovery points:

• Assessment of growth opportunities by business line
• Evaluation of competitive forces and industry risk factors
• Projections for industry valuation ratios and measures

Learn about brand differentiation from brand management and cable marketing experts who offer detailed examples and explanations about the practice. With a focus on the critical importance of differentiation in the maturing media and telecom industry, this session offers current, actionable detail about cultivating brand reputation, differentiation and positioning – and how each can be key contributors to business growth and customer loyalty. Discovery points:

• Brand success stories from cable…and beyond
• Whose brand is it? Consumer views of cable programmers and operators
• To rebrand or not to rebrand: key considerations

Widening reach of multichannel video delivery platforms is providing cable programming distributors a literal world of opportunity as their brands are discovered and embraced by audiences everywhere. A panel of international program distribution specialists will share observations about the intricacies of doing business – and managing myriad cultural and regulatory considerations – across the world. Discovery points:

• Emerging markets and opportunities
• Understanding the interplay of subscription and advertising revenue streams
• Managing a global matrix of rules, regulations and responsibilities

Cable’s emergence as a mainstay provider of residential and business voice services is just the start. Leveraging new technologies and capabilities, cable providers are devising fresh combinations of voice, video and messaging services that dovetail with changing customer expectations of telephone service. Leaders in cable voice services talk about what’s new and what’s next in a changing category. Discovery points:

• The rise of video calling and cable’s role in it
• What’s new in products, features and capability
• Marketing voice: What works?

IP overlay, gigabit coaxial access and Upstream 3.0 enhancements are among subjects presented by authors who describe emerging approaches for adding performance and capacity to cable’s physical networks. Discovery points:

• Overcoming forward and reverse capacity constraints
• IP connectivity over existing HFC networks
• Next-gen architecture for additional gigabit transmission

Welcome & Introduction

A Conversation with the FCC Chairman

Segment 3:
Value Proposition: Cable’s Rising Role in the Modern Media Mix
Dramatic changes in both the entertainment and telecommunications industry continue to reverberate, but the cable industry continues to deliver a strong package of service to American consumers. In a world where seemingly “everything’s possible,” how will cable continue to play a strong role in delivering value? A top panel of industry insiders looks at today’s challenges and possibilities.

Segment 4:
Hearts, Minds and Commercials: Election Outlook 2012
During the 2008 presidential elections political advertising revenue on cable more than tripled as campaigns leveraged cable’s ability to get the right message to the right audience with the maximum impact. Now, with the 2012 elections nearing, top political campaign strategists provide their outlook for the elections with a focus on political advertising on local and national cable networks.

Segment 5:
Reaching Out: Advertising Strategy for a Shifting Media Environment
Despite cable’s continued domination of household television viewing, media platforms and demographics are constantly changing, requiring advertisers to tread carefully through changing waters to reach viewers in a multi-screen market. Here, top advertising industry leaders speak about the ever-evolving advertising landscape, and how new ways of reaching people will alter the way products and services are presented and marketed.

As video increasingly flows over public and private IP networks, the impact on cable providers and networks magnifies. From economic considerations to infrastructure implications, the key factors of influence are examined by subject-matter experts. Discovery points:

• Business modeling for converged services transition
• Architectural alternatives for cable IP video
• Considerations for IP video delivery to connected CE devices

Produced in partnership with CableLabs.

This innovation panel provides an examination of emerging technologies from companies that achieve new possibilities in the delivery of information, entertainment and communications over the cable platform. Featured startups present ideas and solutions, with commentary from veteran cable technologists and investment specialists. Discovery points:

• New directions in media and communications content and applications
• Perspectives from technologists and investment decision-makers
• Early glimpses of technologies and platforms of influence

CIO.IT Track sponsored by Accenture

Information technology providers with breakthrough ideas and inventive approaches face off in presentations that address topics ranging from dynamic advertising insertion to back-office requirements for TV Everywhere services. Discovery points:

• Bridging Internet and VOD dynamic advertising systems
• Devising the right back-office approach for cable Internet video
• Harmonizing IT functions and avoiding IT silos

Produced in partnership with CTAM.

From innovative healthcare services that deliver better patient care to new education technologies that are defining the 21st Century Classroom, networked communications are transforming the way American businesses and institutions work. Cable industry leaders examine cable’s business services role in empowering new possibilities in commerce, education and public services. Discovery points:

• Key findings from cable service deployments in healthcare and education environments
• Trends in service demand and networking requirements from businesses and institutions
• Impacts of high-speed data connectivity on economic productivity and profitability

Produced in partnership with CAB.

Much has changed in the world of cable network support for local and regional affiliate advertising. Hear from network affiliate relations executives and cable advertising leaders about new ways of collaborating – and producing positive sales results.

• Success stories and field results from recent initiatives
• Promotions: what works…and how to apply it
• Applying network research and resources to local sales

Host: Leslie Ellis, Independent Technology Columnist, Ellis Edits, Inc.

Guests:

Moderator: Nicol Turner-Lee, Ph.D., Vice President & Director, Media and Technology Institute, Joint Center for Political and Economic Studies

Panelists:
Kelley Dunne, CEO, One-Economy
Marva Johnson, Corporate Vice President, Government & Industry Affairs, Bright House Networks
Lee Schroeder, Sr. VP Government & Public Affairs, Cablevision Systems Corp.
Bret Perkins, VP, External and Government Affairs, Comcast Corporation
Brent Wilkes, National Executive Director, LULAC
Ben Romo, Executive Director, Partners in Education

Plus!:
“The Cisco Virtual Networking Index (VNI): June 2011 Update”
Murali Nemani, Senior Director, Video Solutions, Service Provider Marketing, Cisco

FCC Legal Advisors share observations and insights about legal issues surrounding cable television, wireline communications, the Internet, retransmission consent and more. Listen in and gain a deeper understanding of the legal and regulatory considerations that will influence forthcoming competitive battles for market share and service advancement.

Live Focus Group Series

Welcome: Tamara Franklin, SVP, Affiliate Strategy & Business Development, Scripps Networks Interactive

Host: Karen Stump, Vice President, Strategic Research and Analytics, Scripps Networks Interactive

Guests: Consumers from the Metropolitan Chicago Area

Driving cable’s increasing presence in the business telecom environment are new network enhancements that deliver powerful connectivity and reliability to demanding customers. Here, authors address architectural approaches for delivering powerful throughput and improved efficiency. Discovery points:

• Carrier Ethernet SLAs and related technology advancements
• Architecting small cell networks in a DOCSIS 3.0 environment
• Evolving optical transport and transmitter technology

Host: Leslie Ellis, Independent Technology Columnist, Ellis Edits, Inc.

Guests:

“Bridging to the Next Generation Platform with tru2way”
Bob Blackburn, Charter Communications
Steve Reynolds, SVP, Premises Technology, Comcast
Shiva Patibanda, General Manager, In-Home Products, SeaChange International

“Getting to the New Cable Consumer Experience”
Ken Morse, CTO, Service Provider, Video Technology Group, Cisco Systems

“LG SmartTV Solution for Pay TV”
Kurt Hoppe, Director of Smart TV Innovation and Alliances, LG Electronics

Moving content to the cable network from distant servers is emerging as a key consideration as cable providers undertake significant expansion of content delivery networks. Here, authors share new thinking about transport, integration and platforms. Discovery points:

• Integrating CDN technologies into classic cable platforms
• Architectural considerations for content transport
• Technology implications of demand estimates and usage models

CIO.IT Track sponsored by Accenture

A panel of cable industry IT leaders evaluates selected presentations that highlight innovative new approaches to designing, provisioning and managing advanced services over cable networks, with attention paid to wireless and IP video networks, plus new geo-spatial information analysis tools. May the most innovative idea win. Discovery points:

• New approaches for performance visibility into 4G/LTE networks
• Maintaining high-quality video experiences as network and device options multiply
• Supporting and managing home networks and connected devices

Produced in partnership with CTAM.

No two businesses are exactly the same. Which means the sell-in techniques, service bundle composition and technology requirements for providing business communications can vary by customer. Find out how smart cable providers are applying market research, probing customer requirements and tailoring product mixes to ensure long-term relationships and long-term profitability from the business marketplace. Discovery points:

• What are the winning strategies for success, customer-by-customer?
• How can a laser-sharp focus on customer needs accelerate sales?
• Techniques and tactics for accurately assessing business communications requirements

Produced in partnership with CAB and Canoe Ventures.

More than ever, advanced and interactive television advertising is in the news as major brands and marketers explore and experience new ways to reach and engage customers through advanced cable delivery channels. Get a current perspective on the platforms and participants that are influencing a new era of television advertising. Discovery points:

• Real-world campaign examples and results
• Explanations of technologies, platforms and advertiser benefits
• Product and platform positioning relative to traditional inventory

A proliferation of television delivery platforms is transforming the programming business and sparking a new evaluation of content rights and distribution strategies. Senior executives from established and independent cable networks share ideas and perspectives with cable company programming officers in a candid exchange about the state of the content marketplace. Discovery points:

• The influence of new media platforms
• Strategies for program exposure
• Balancing free exhibition with licensed relationships

Produced in partnership with Cable in the Classroom.

After more than 20 years, Cable in the Classroom has re-positioned itself to promote cable’s award-winning educational content, enhance the role of broadband technology in education, and encourage digital citizenship. This panel discussion examines the connections between cable’s education initiatives and public policy, and how both solid research and guidance from third parties can be valuable in addressing policy challenges, reframing issues and moving them in positive directions. Hear from Cable in the Classroom participants and partners about how Cable in the Classroom’s new resources are supporting industry education initiatives, advancing public policy goals and producing positive returns. Discovery points:

• Review of current cable industry work to support education
• Identifying and leveraging cable’s education assets to meet policy needs
• Applying topical research to inform and shape policy prescriptions
• New resources and support available from Cable in the Classroom

FCC Bureau Chiefs outline and explain key initiatives, industry assessment projects and the state of a rapidly changing regulatory environment in a wide-ranging panel session designed to provide attendees with a 360-degree view of FCC activities relating to cable.

Host: Will Richmond, Editor/Publisher, VideoNuze

Guests:

“Rights of Way: Making TV Everywhere a Reality”
Ron Frankel, CEO, Synacor

“HBO GO”
Alison Moore, SVP, Digital Platforms, Home Box Office

“A New Approach to Strong Multi-factor Authentication for TV Everywhere”
Paul Heirendt, President, CEO, TradeHarbor, Inc.

“WatchESPN”
David Preschlack, EVP, Affiliate Sales and Marketing, Disney & ESPN Networks Group

Produced in partnership with ACC.

Communicating with key audiences and stakeholders when the unexpected occurs requires a deftly managed mix of advance planning and thoughtful response, coupled with an intelligent and timely use of communications channels in a highly-charged environment. Top-level communications experts will discuss strategies and tactics for managing communications in a crisis. Discovery points:

• Unique considerations for cable operators and programmers
• Tips and techniques for establishing a crisis communications plan
• Integrating social media into the communications mix

The 12th annual edition of PricewaterhouseCoopers’ Global Entertainment & Media Outlook will be released in concert with The Cable Show 2011. Be among the first to hear detailed projections for media industry revenue growth by sector as this substantive new analysis for media spending is unveiled.

As technology marches forward, the complexities and considerations of state utility regulation change almost by the day. Here, veteran PUC commissioners assess the state of the communications industry, current consumer protection initiatives and the rising prominence of cable. Discovery points:

• Telephone rate regulation trends and developments
• Technology’s influence on the marketplace
• Assessing competitive dynamics and regulatory boundaries

Produced in partnership with CAB.

Understand how leading cable advertising organizations are integrating new consumer video platforms and devices into their product portfolios, while leveraging the most powerful screen of all for reaching and influencing audiences: the television set. Discovery points:

• Viewer behavior and research findings for multi-screen video
• Understanding advertising placement and availability
• Cross-platform sales and positioning

Cable’s tech agenda takes center stage as Chief Technology Officers from leading cable operating and programming companies share investment priorities, assess key technology initiatives and talk about the most promising new possibilities in video and content delivery. Discovery points:

• The IP migration: programmer platforms, operator outlooks
• Wither the box? Strategies for serving multiple devices
• Network architectures and content encoding for a data-centric world

Welcome & Introduction

A Conversation with Oprah

Special Address
America's Commitment to Military Families
Dr. Jill Biden -- a reknowned educator and spouse to the nation's Vice President -- will share with the cable industry her vision of America's commitment to supporting military families. Dr. Biden will discuss the White House initiative to support our troops and their loved ones and will explain how cable companies and executives can enhance the effort.

Segment 4
Generation Next: Leveraging the Network for a New Era of Innovation
The performance, reliability and breadth of capability of cable’s next-generation broadband platform is beginning to unleash a powerful new world of connectivity, communications and entertainment. Will technical, regulatory and marketplace challenges prevent cable’s robust networks from delivering all that consumers are demanding? Hear from leading business visionaries the best way to leverage the huge potential of our broadband delivery system so that cable can maintain its competitive edge.

Segment 5
Applications Accepted: Devices, Developers and the Transformation of Media
Innovative devices and powerful broadband platforms are transforming how we consume all kinds of content in the home and on the go. Creative apps from top developers are making everything from TV and shopping to reading and travel efficient, interactive, social and fun! Listen as the top creative talent from today’s powerhouse content, search, streaming and interactive entertainment companies share their vision for a fully connected, data-driven, app-centric future.

Video’s migration to IP presents new user-experience challenges, along with fresh ways to super-serve customers. At this session, authors describe emerging technology approaches for solving QoE challenges as video consumption patterns change dramatically. Discovery points:

• Adaptive bit-rate streaming and its implications
• QoE issues relating to video streaming in cable networks
• Adoption trends of over-the-top video and their impact on networks

Produced in partnership with The Cable Center

This information-rich session offers concrete, deploy-when-ready tips, techniques and recommendations for making immediate improvements to the cable customer experience that can result in improved third-party assessments and elevated Net Promoter Scores. Veteran industry customer service executives are joined by experienced leaders in customer care assessment to share what works – and how to make it happen. Discovery points:

• Understanding key drivers of customer experience
• Prioritizing aspects of service delivery to satisfy end users
• Measuring, monitoring and adjusting to elevate service scores

Powerful new standards-based wireless networks offer cable companies new ways to extend their customer connections, devise new service bundles and compete in mobile data markets. Find out details about deployments, positioning and product strategies as leading providers talk about the ongoing integration of cable and wireless services. Discovery points:

• Device focus: laptop data, smartphones…or something else?
• Competitive positioning versus emerging wireless networks
• Influence and interplay of bundled offerings

The release of a comprehensive new study “Broadband on Demand – Cable’s 2020 Vision” from Germany’s Solon Management Consulting serves as a backdrop for a wide-ranging discussion about trends and directions in cable operations across major European markets. The President of Cable Europe will present an overview of business conditions, competitive influences and consumer behaviors as Europe moves forward with the “Digital Agenda”, the European Union’s version of a National Broadband Plan. Discovery points:

• Broadband coverage and cable’s contribution to the EU’s “Digital Agenda”
• Projections for cable penetration in competitive markets
• Ultra High-Speed Internet and consumer demand
• Key drivers (and challenges) to revenue growth

Developing new possibilities in personalized media demands responsible management of consumer privacy. This provocative session provides various perspectives from privacy experts on the need for baseline privacy standards and industry codes of conduct to protect consumers and promote innovation. Discovery points:

• Cable industry efforts to incorporate privacy considerations into all products and services
• Potential impact of privacy regulation on Internet content and innovation, including advertising
• The responsibility of all players in the Internet ecosystem to promote consumer trust online

Live Focus Group Series

Host: Karen Stump, Vice President, Strategic Research and Analytics, Scripps Networks Interactive

Welcome: Mark Quinn, SVP, National Accounts, Affiliate Sales for Scripps Networks Interactive

Guests: Consumers from the Metropolitan Chicago Area

Host: Jim Louderback, CEO, Revision3 - Internet Television

Guests:

“The Broadband Home of Tomorrow – Delivered Today"
Tom Williams, VP, Service Provider Marketing & Business Development, ARRIS

“Smart Home Solutions: Cable-delivered Home Automation, Security and Control”
Adam Mayer, VP, Smart Home Products & Solutions, Time Warner Cable

“Motorola Televation™: TV Beyond the TV
Frank Pantuso, Sr. Product Manager - Converged Experiences, Motorola Mobility, Inc.

Host: Jimmy Schaeffler, Chairman & CSO, The Carmel Group
Remote Co-Host: Leslie Ellis, Independent Technology Columnist, Ellis Edits, Inc.

Guests:

“Classroom 2.0: Cable Educates Digital Citizens”
Frank Gallagher, Executive Director, Cable in the Classroom

“C-SPAN Innovates: Cable Informs Digital Citizens”
Rob Kennedy, President & Co-COO, C-SPAN

“So… How’s that whole IPV6 Transition Thing Working out?”
John Brzozowski, Chief Architect, IPv6 & Distinguished Engineer, Comcast Cable Communications

Live From the IPV6 Pavilion:
Lee Howard, Director of Network Technology, Time Warner Cable

In this grand finale to The Cable Show 2011’s educational program, leading cable operations executives offer a waterfront view of the consumer marketplace and cable’s role in it, describing how their companies are working to deliver differentiated offerings, compete against a rising number of entrants and win the allegiance of customers in a dynamic and changing marketplace. Discovery points:

• How cable providers are pursuing product differentiation
• Bundling strategies and new service tiering concepts
• Customer service as a competitive leverage point